Case #1: Facebook Group

A fan of your company’s products has created a group to discuss and share information. On the discussion board, you discover that there is an exchange amongst members regarding a product defect. The discussion threat is lengthy and points out several aspects of the product that must be improved upon in the future.

What should you do?
a) Ignore the fact that such a group/page exist.
b) Acknowledge that such a group exist and monitor the group’s activity. This entails joining the group.
c) Join the group and participating in the discussion to give positive input using another identity.

Case #2: SlideShare Content

While conducting a routine web search using the name of your company as a keyword, you come across a recent PowerPoint presentation that was given at a recent marketing conference. The presentation was posted by the conference organizer on Slideshare to save on printing costs. The presentation contains a detailed case study which includes financial data from 4 years ago, an overview of a creative strategy for an ad for a top selling product and a biography of the presenter.

What should you do?
a) Do not be concerned about the availability of the presentation because the financial data is out of date, the details regarding the creative strategy is rather vague and the biography is easily accessible elsewhere on the web.
b) Speak to your colleague who gave the presentation and urge he or she to modify the file, resubmit the new version to the organizer and have it placed back on SlideShare.
c) Insist that the presentation be removed immediately from SlideShare.

Case #3: Twitter Tweets

Among your colleagues, you have someone who is very active on social networks. An hour does not go by without “Michel” updating his status. One day, you decide to check Michel’s Twitter page and see that some of his Tweets alludes to what he is doing at work. The tweets refer to his frustration with searching the U.S. Patents database regarding a ball meant for street hockey and reading patent #7,520,830. Knowing that your company is presently working on the creation of a new design for a street hockey ball, you are surprised that these tweets have been posted.

What should you do?
a) Assume that these tweets will never be found by competitors and there is no need to panic.
b) Ask Michel to delete the tweets in question.
c) Explain the important of not blogging or tweeting on topics regarding work-related activities

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